Philosophy
Why do we do what we do? Because we believe in making things greater than they are. That's it.
We spent a while (longer than we’d care to admit, really) thinking about what we are. An agency? A studio? Interactives? Advertisers? Thinkers? Doers? Believers? And, after a while, we came to a conclusion: "What?" is the wrong question.We realized that the real question is "Why?"
So, why do we do what we do? We build and create brands because we believe in making things greater than they are.
It’s about that simple. We practice the philosophy of Greater Than. We distinguish between good and great. And it shows in everything we do.
Capabilities
Every challenge reveals new capabilities. Every exploration yields fresh expertise. Believe it.
Wondering why we’re so obsessed with octopods? There’s a reason. Two, actually. You see, we’re not a typical agency. We’re much more like the powerful (and beautiful) eight-legged beast of the deep. We’re separate limbs driving the whole forward. That’s the first explanation.
Here’s the second: We’re focused on a single goal—making brands greater than they are. But we approach that challenge from dozens of angles. We attack each problem with any combination of tentacles.
Let’s bring it full-circle: StruckAxiom is an octopus. Our creative firepower and our capabilities are the tentacles. Make sense? Cool.
