Are You a Middleman?

Unless you’ve been hiding in the woods (or visiting family in, say, Bakersfield) for the last few weeks, you’ve probably heard all about Louis CK’s recent, semi-revolutionary venture. He produced a stand-up special with his own money. He posted on his own website. He charged $5 for DRM-free download. And, well, he made a ton [...]

Kickstarter is for Dreamers

Confession: Until yesterday, I’d never given a red cent to a Kickstarter project. I’d thought about it. I’d mapped out my best intentions. I’d even bookmarked a few so that I could come back later and contribute a few dollars. But I’d never followed through. I’d never put my money where my heart was. So [...]

2011 Rosey Awards

Last year, we introduced ourselves to the Rosey Awards (Portland’s marquee creative showcase) with a couple of nods for our work. This year, we took home some real hardware. The whole-agency collaboration on TCBY.com was recognized with a Rosey (only 14 were awarded this year) and we also picked up two (2!) Awards of Excellence [...]

1.21 Gigawatts! Nike! Back 4 The Future!

It’s not 2015, but it sure feels like it. The Nike Air MAG, made famous by Marty McFly in Back to the Future II, is a reality. Over the course of 10 days, 1,500 pairs of the iconic shoe will be auctioned online at NikeMag.eBay.com, with all proceeds going to the Michael J. Fox Foundation [...]

Robots vs. Humans!

The 2011 Webvisionary Awards boasted of a battle between epic robots and puny humans. Turns out both can live in harmony. The StruckAxiom Portland crew landed four Finalist nods (Chevy Truck Smack mobile app, Newcastle Brown Ale mobile/tablet sites, StruckAxiom.com redesign and BoostUp.org) and took home a robot for a win in the Greater Good [...]

Roseys 2010

Known as the top-notch creative showcase in Portland, the Roseys throw a pretty decent party every Fall. This year, we joined the celebration and even picked up some recognition. Our rich-media application, Create Your Day (MERIT) and the site redesign for local creative staffing agency 52 LTD (EXCELLENCE) both grabbed nods from the wise jury. [...]

“I Built A LEGO Target”

If you’re a Target marketing executive, you should probably hire my 7-year-old son as your next brand ambassador. Why? Because of this: Now, before you write this off as some crazy indictment of a culture where kids are marketing targets, know this: My son doesn’t love Target because he sees tons of Target ads (he [...]

Simple Gets It Right

Whether this was a quick-on-their-feet reaction to the Gap fiasco or something they had in the works before all the it’s-our-logo-nevermind-it’s-part-of-a-crowdsourcing-experiment-oh-wait-it’s-not-really-our-logo-anymore mayhem, Simple Shoes seems to have landed in a perfect place with their Identity Design Showdown. Pitting five qualified Behance users against their own agency is more than a clever ploy. It’s a great [...]

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