It’s been a long time since high school. But I still remember an ad for a baby powder-scented perfume that probably graced the pages of Seventeen magazine circa 1991. I remember the ad not because I pined for the perfume or the cute boy who hawked it. I remember the ad because it told a [...]
Audi claims it all started with them at the end of their 2011 jailed-gentlemen Superbowl spot when we were left with “#ProgressIs” and some Kenny G. Whether or not Audi was the first to use the hashtag as part of their campaign, Twitter has quickly become a favored place for brands to participate in (and [...]
Welcome to 2012: The year of Tangerine Tango. Or so says Pantone, who has been releasing a “color of the year” since 2000. According to Pantone, Tangerine Tango “provides the energy boost we need to recharge and move forward”. Leatrice Eiseman, Executive Director of the Pantone Color Institute, elaborates: “Sophisticated…dramatic and seductive, Tangerine Tango is [...]
Unless you’ve been hiding in the woods (or visiting family in, say, Bakersfield) for the last few weeks, you’ve probably heard all about Louis CK’s recent, semi-revolutionary venture. He produced a stand-up special with his own money. He posted on his own website. He charged $5 for DRM-free download. And, well, he made a ton [...]
Confession: Until yesterday, I’d never given a red cent to a Kickstarter project. I’d thought about it. I’d mapped out my best intentions. I’d even bookmarked a few so that I could come back later and contribute a few dollars. But I’d never followed through. I’d never put my money where my heart was. So [...]
As we prepare to send out holiday gifts to our clients I have been reflecting on the uncommon power and art of gifting. There is something about the act of thinking on another person’s needs, preferences and proclivities that can be very satisfying to the soul. It’s as if, for a short moment we abandoned [...]
Confession … this post was inspired by a morning trip to take my daughter to daycare. We were following a Century Link installation truck. I wouldn’t have given it a second thought, but on the top of the truck, I saw a ladder spray-painted with US West on it. Immediately my mind flashed back to [...]
Last month, Utah hosted the U.S. Travel’s Educational Seminars for Travel Organizations (ESTO). With everything conveniently located in our backyard, it was pleasure to assist our Utah Office of Tourism client with the planning and festivities. A double bonus: The conference was held on the premises of another StruckAxiom client, The Grand America. Good times! [...]
Just one lonely little comment.