create / December 7, 2011

2011 Rosey Awards

Last year, we introduced ourselves to the Rosey Awards (Portland’s marquee creative showcase) with a couple of nods for our work. This year, we took home some real hardware.

The whole-agency collaboration on TCBY.com was recognized with a Rosey (only 14 were awarded this year) and we also picked up two (2!) Awards of Excellence and six (6!) Awards of Merit.

Were we humbled by the competition? Absolutely. Were we satisfied with the Korean tacos and refreshing beverages? Surely. Were we caught making ridiculous faces for the camera? Obviously.

The complete list…

Rosey
TCBY.com

Excellence
TCBY Motion Experience
BoostUp.org

Merit
StruckAxiom.com
Castor & Pollux “Food For Pets” Print Campaign
BoostUp.org Dropout Rates Interactive Map
PorscheEveryday.com
Chevy Truck Smack Mobile App
PorscheEveryday.com User Interaction

This is embarrassing. Will someone please leave a comment?

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build / November 16, 2011

StruckAxiom designs new toy store, JouJou

SALT LAKE CITY-November 16, 2011-StruckAxiom announces the grand opening of their latest visionary prodigy, JouJou. JouJou is an experiential retail toy boutique that lives in The Grand America Hotel. JouJou combines classic elements of a Parisian toy store with innovative interactive technology.

StruckAxiom worked with The Grand America to enhance the retail experience by creating a shopping destination that offers unique product amongst a custom-designed environment. StruckAxiom partnered with numerous professionals to bring the enterprising concept to life from the store’s interior design to the computer-generated and interactive installations.

Among the store’s extraordinary elements, guests can engage in:

  • Monsterpiece Theater: Step up to a monster portrait wall to interact with 10 originally designed and animated characters; computer-generated portraits interact with guests once their presence is detected using sonar and face tracking technologies.
  • Musical Candy Organ: Walk along the candy organ’s interactive floor. The floor senses weight which reacts by lighting up and playing music. Dispense sweets from over 30 organ pipes filled 17 feet to the top with delicious candies.
  • Magical Honey Tree: Capture a fairy that lives in a magical tree. Each fairy resides in a lit hole of the tree trunk until taken home in a specialty branded jar complete with the fairy’s name and favorite activities.
  • Robot Republic: Join the intergalactic Republic with a custom-built cosmic warrior and defend the universe against the sinister cyborg confederacy! StruckAxiom created the Galaxy Bot concept from building an original toy to the packaging of each unique Bot.

StruckAxiom provided top to bottom branding for JouJou including cleverly-crafted window displays, custom-made packaging and wallpaper, enhancing the experience and inviting all guests to explore and discover.

“We wanted to capture that dream-like world from imagination and make it a reality,” said Brent Watts, Executive Creative Director at StruckAxiom. “JouJou is alive with magic and encourages the curiosity of anyone who comes inside. It isn’t a place to simply buy toys. It’s where you visit robots in their intergalactic duties, where you fly with fairies through the trees and where adventure is literally around every corner. The experience starts here and then goes home with you.”

JouJou is StruckAxiom’s second retail design project with The Grand America Hotel. Last year StruckAxiom helped launch La Bonne Vie, a French patisserie offering handmade confections and special gifts. In addition to the unique retail branding, StruckAxiom works closely with The Grand America on its advertising campaigns, media strategy and environmental graphic design.

“Time after time StruckAxiom grasps the vision of The Grand America and accentuates it beyond our expectations,” said Bruce Fery, President of The Grand America Hotel. “They have a keen eye for incredible design with an exciting understanding of how their craft works within the retail space. JouJou is no exception.The designers created a beautiful, living and dreamlike world within The Grand America. A place where children and adults can enjoy the playfulness and wonder of life.”

JouJou opens November 25, 2011, just in time for the holiday season.

About StruckAxiom

StruckAxiom is a digital-forward, creative agency with offices in Los Angeles, New York, Portland and Salt Lake City. The world-class brands and campaigns the agency creates are known internationally for their high-design, pioneering technology and break-through creativity. Clients include McDonald’s, Gatorade, PepsiCo, Fox, Nickelodeon, DreamWorks, TCBY, Mrs. Fields and The Utah Office of Tourism.

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By: DrRahlf
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play / October 6, 2011

BÖIKZMÖIND in SLC

Through a fortuitous turn of social media events, we are excited to announce that the SLC chapter of the AIGA and StruckAxiom are hosting the Utah premiere of BÖIKZMÖIND: a beautifully shot, 30-minute documentary film about fixed gear bikes in Bristol, England. The film’s director, Gavin Strange, will also be in the house for a discussion on design and a Q&A after the film.

Join us at 7:00 PM at the Salt Lake Art Center auditorium on Thursday, October 27th. Tickets for the event can be purchased HERE.

All attendees will walk (or pedal) away from the event with a limited-edition letterpress poster designed by the StruckAxiom team and smashed by our friends at The Mandate Press.

Here’s a bit about the director:

Gavin Strange is a Senior Interactive Designer for the digital department of illustrious Aardman Animations in Bristol, England by day. By night, this young, ambitious creative goes under the alias of JamFactory, where he’s already launched he’s own line of vinyl toys called Droplets and has just finished directing his first documentary film on fixed gear cyclists in Bristol called BÖIKZMÖIND. Gavin is a regular on the speaking circuit. He covers the topics of creativity and entrepreneurship at conferences, universities and is often the featured speaker at London’s flagship Apple Store.

So whether you live life by the death before derailleur mantra or you actually aim for Jimmy John’s delivery guys on your way home, come enjoy an evening about design, creativity and of course… boiks.

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create /

StruckAxiom Selected as AOR for City Creek Center

Shopping center real estate developer, Taubman, has chosen StruckAxiom as its Agency of Record for its new City Creek Center, a shopping and dining destination opening March 22, 2012 in Salt Lake City, Utah.

StruckAxiom will collaborate with Taubman to establish the City Creek Center brand and the creative development of an integrated and comprehensive Grand Opening advertising campaign,

“We are thrilled to be working with Taubman on the City Creek Center project. We love Salt Lake City, it’s exciting to be part of something that has been long awaited and is such an integral part of the growth of our city,” said Daniel Conner, CEO of StruckAxiom. “The plans for City Creek Center are unique to the market, and quite impressive. We look forward to creating equally impressive work and to celebrating the Grand Opening.”

About StruckAxiom

StruckAxiom is a digital-forward, creative agency with offices in Salt Lake City, Portland, Los Angeles and New York City. The world-class brands and campaigns the agency creates are known internationally for their high-design, pioneering technology and break-through creativity. Clients include Gatorade, PepsiCo, Fox, Nickelodeon, DreamWorks, TCBY, Mrs. Fields and The Utah Office of Tourism.

About City Creek Center

City Creek Center opens March 22, 2012.  Bordered by South Temple, 100 South, West Temple and State St., the center is located in the heart of downtown Salt Lake City, just blocks from I-15 and I-80, and a 10-minute drive from Salt Lake City International Airport. The centerpiece of a sustainably designed urban community, City Creek Center features a unique shopping environment with a retractable roof, a creek winding through the property, a pedestrian skybridge and more. Anchored by Macy’s and Nordstrom, this world-class fashion and dining destination will offer approximately 80 stores and restaurants in a casual, walkable environment. For information and updates, visit www.ShopCityCreekCenter.com.

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By: DrRahlf
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think / October 4, 2011

The Trends of Travel

Last month, Utah hosted the U.S. Travel’s Educational Seminars for Travel Organizations (ESTO). With everything conveniently located in our backyard, it was pleasure to assist our Utah Office of Tourism client with the planning and festivities. A double bonus: The conference was held on the premises of another StruckAxiom client, The Grand America. Good times!

A few thoughts on what I learned, and what’s in store for the industry and travel marketers:

Money talks.
And it has the last word. If the market crash of 2008 taught the industry anything, it should be that consumers will hold on to their dollars until the best deal arrives—and then they’ll book at the last possible minute. The rapid growth of flash sale providers has only stoked the flames. Broad metrics for the lodging industry have shown modest-yet-steady increase in occupancy, but revenue per available room still lags behind. Bottom line: Travelers will still be on the best-deal prowl through 2012, and yes, they will hunt to find the best ones. Read more here.

The world is at your door.
No, really. If there’s any silver lining to be found in economic woes, it’s through the growth of international visits. According to U.S. Travel, we’ve experienced eighteen consecutive months of positive year-over-year growth. Year-to-date in 2011, international visitors have spent $73.5 billion on U.S. travel and tourism-related goods and services, an increase of 12 percent over last year. The countries with the best potential: China, India, and Brazil.

To capitalize on this trend, the recently-formed Corporation for Travel Promotion will be rolling out a multi-million dollar marketing program in 2012-2013 to actively market the U.S. to international visitors. This is good news that should get better for any destination relying on international visitation as part of its business plan.

Augment your reality.
First, digital changed the consumption and expression of what the ‘ol trusty print travel guide used to do. Now, augmented reality is finding its way into the travel promotion space. The win augmented reality provides is not only satisfying the core need travelers have for video, images and maps, but layering it with a level of actual  “experience”. Kudos to St. Petersburg/Clearwater CVB for showing what’s possible.

That’s all for now. Fall is in the air, and The Greatest Snow on Earth will not be far behind IS COMING THIS WEEK!!!

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By: jeremyChase
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