The Color of 2012

Welcome to 2012: The year of Tangerine Tango. Or so says Pantone, who has been releasing a “color of the year” since 2000. According to Pantone, Tangerine Tango “provides the energy boost we need to recharge and move forward”. Leatrice Eiseman, Executive Director of the Pantone Color Institute, elaborates: “Sophisticated…dramatic and seductive, Tangerine Tango is [...]

StruckAxiom Selected as AOR for City Creek Center

Shopping center real estate developer, Taubman, has chosen StruckAxiom as its Agency of Record for its new City Creek Center, a shopping and dining destination opening March 22, 2012 in Salt Lake City, Utah. StruckAxiom will collaborate with Taubman to establish the City Creek Center brand and the creative development of an integrated and comprehensive [...]

Back to the Basics

Staying current with trends across all industries is vital in helping our clients live in the now. It’s an unwritten rule to never dwell too long on the success of your past, to always move forward and make your next project the best. Lately, however, we’ve been telling our fashion and retail clients to look [...]

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