Finding the Perfect Bowl of Oatmeal
Quaker asked StruckAxiom to design and develop an interactive experience to help consumers find the perfect oatmeal combination for their perfect day. Inspired by old-school MadLibs and pop-up books, we designed the complete experience and our in-house illustrator created each of the animated components. The result is an engaging, variable interaction that also gives users a chance to share with friends via Facebook Connect. In just two weeks, users created more than 25,000 perfect days (and oatmeal combinations!) and helped Quaker donate $25,000 to fight childhood hunger. The success was so dramatic that Quaker increased their charitable commitment to $50,000.
