Like any complex and capacious concept, brand cannot have a single universal definition that most scholars and practitioners in the...
Brand positioning is the type of specific placement of a commercial offer in the marketplace. It is positioning that helps...
What is the first thing that comes to mind when you mention a company name? Of course, its logo. It...
The program associated with the launch of a new brand on the market is quite extensive. It includes several key...
The Internet serves as a rational way to maintain a brand at the proper level. Often it becomes the best...
The lion's share of a personal brand promotion strategy is content distribution. Posting on social media is not the only...
A personal brand can and should be promoted online, mostly through social networks, the main platforms being Instagram and YouTube.
Today, all processes in business are changing rapidly, including building a personal brand, despite the fact that this direction appeared...
Thus, the promotion of the company's brand is not an easy task, requiring from the organization to maximize its efforts...
A personal brand rarely contains such familiar brand attributes as a logo, slogan, fonts, and colors. Personal brand is a...
First of all, it is necessary to set a goal. It is important to clearly answer the question, "Why do...
