The Internet serves as a rational way to maintain a brand at the proper level. Often it becomes the best option for introducing a marketing concept and winning the consumer. Promotion in social networks, creation of corporate websites and their optimization – all this contributes to the fact that the company has taken a leading position in the market and has become memorable. Therefore, this type of promotion has a special role.

SEO optimization (search engine optimization) and traffic promotion
This is a method that allows advertised resource to take the first positions in search results / increase attendance of the resource. This method allows not only to increase sales but also plays several other important roles. It serves PR, site promotion, improving consumer attitudes towards the company. The direction allows to achieve growth of attendance of the company, as well as its recognition in the masses. Thus, SEO is an affordable way to promote any business, including small businesses. Such brand promotion on the Internet allows the business owner to “kill two birds with one stone”, in particular – to aim at strategic prospects and gain tactical benefits.

Contextual advertising and contextual media advertising
If you want to achieve rapid results, the ideal way is to create a contextual advertising. It does not require constant verification of some indicators, unlike SEO, but the payoff will not be as long-term and promising. That is, you will see the result, as long as you are engaged in advertising your own resource. The obvious advantages of this tool is a clear focus on the target audience, the instant launch of the advertising company, well predicted, transparent statistics and there is a possibility to quickly adjust your advertising promotion. But as a key way to promote this option is used more rarely – it is expensive. Its basic purpose is to increase sales and recognition.

Interactive advertising
At the present time this method of promotion is subject to constant improvement, there are more and more new types and formats, updated ways of similar promotion. At present the demand for leaflets, huge posters and other ART directions, which not only attract attention, but also long remembered by the target audience. And this is the optimal support for the formation of a brand concept.

Advertising on marketplace
Some search engine services, such as Google Shopping, offer the opportunity to advertise your product on their pages with a picture, price, product description and other information. It’s cheaper than contextual and contextual-media advertising. However, only suitable for online stores and difficult to set up.

Social networks
Nowadays, it’s hard to imagine a company that wouldn’t appear in social networks. People spend a lot of time on such resources as Instagram, Twitter, YouTube, Facebook, and are happy to subscribe to subpages and communities that interest them. They follow the latest news, and they want to receive fresh updates on a regular basis. Also in some social networks full-fledged advertising campaigns are available.

PR articles
This method is also gaining popularity recently and involves the placement of thematic articles on specialized sites. By means of well thought-out texts, it is possible to attract the representatives of the target audience and to do it unobtrusively. Thanks to the placement of articles, you can form the right attitude of consumers towards the company, its products and services, as well as increase brand awareness and significantly improve your reputation. Today blogs, forums, information portals and other authoritative sources are more and more often used for the solution of these tasks.

Reputation management
Brand promotion on the Internet today cannot do without creating an optimal image on third-party resources. The company should periodically publish information about itself, declare its products, eliminate negative comments and opinions and deal with the withdrawal of the resource in the top search. For these purposes, special sites and other reputable resources are used to attract attention, increase sales and take the business to the next level.