What is the first thing that comes to mind when you mention a company name? Of course, its logo. It is the face of the brand and one of the most recognizable and memorable visual elements.

The program associated with the launch of a new brand on the market is quite extensive. It includes several key stages.

The Internet serves as a rational way to maintain a brand at the proper level. Often it becomes the best option for introducing a marketing concept and winning the consumer.

Thus, the promotion of the company’s brand is not an easy task, requiring from the organization to maximize its efforts and make certain decisions.