The purpose of a logo is to be memorable and convey to the audience the main message of the brand, its ideas and uniqueness. There are many techniques and tricks for creating a logo, many of which are turning into trends.

In this material we will tell you what logo design trends you should pay attention to in 2022 to be among the brightest and most noticeable companies in the market.

Gradients and 3D gradients
To be frank, gradients have already bored many people, as they are far from being a new trend in logos. Nevertheless, their popularity does not decrease: gradients are actively used in background images, the design of websites and logos.

Gradient – a graphical technique of mixing several colors, in which one shade gently flows into another. This allows you to give a logo depth and volume, as opposed to flat design.

Logo with a gradient looks equally organic in any size and configuration, whether it’s a digital environment or offline communications.

Also, 3D gradients have been actively used in the digital space lately. Three-dimensional effects, especially tapered ones, fit the central subject matter. Accentuate the contrast between color schemes. Tapered gradients allow you to turn simple projects into complex ones.

Negative space.
Among the trends in modern logos, the use of negative space stands out. Yes, someone may argue that this visual technique has been known for decades, but this technique is still in demand and is one of the most sustainable in design.

Ambiguous images, intersections, unusual displays are used to create negative space.

The main effect of such logos is that their chip is not noticed immediately. And this complexity of the image just attracts attention. You want to look at it and understand what’s special about it.

Unique fonts
Surely you’ve noticed that there is a trend for logos to switch to a text format. Therefore, one of the most obvious trends in logo design 2022 is the uniqueness of the typeface. After all, you can’t go far with standard fonts, it’s necessary to look for unique solutions.

To make fonts unique use the following methods:

Substitution of letters.
Experiments with alteration of sizes
Distortion of perspective
Imitation of handwriting.

Minimalism
For several years now, minimalism hasn’t lost its popularity in design. Logos are no exception.

When designing a logo, additional elements are kept to a minimum, and all attention is paid to the key points. To delight the target audience so difficult, but the effect is usually more memorable.

Minimalistic logos look good because they are perfectly readable in small icons of mobile applications or brand page avatars in social networks, as well as on large billboards.

Lettering fusion
Another variation of logo work and part of the fashion trend is the merging of letters. There is a sense of freedom and aesthetics in this. A harmonious and stylish combination of letters forms a brand image and a strong impression on the target audience.

Emblematic
Once again, logos in the form of emblems with a mass of embedded ideas and brand values are in demand. In this case, modern emblems differ from the classic ones by a smaller number of graphic elements, simplicity and memorability.

Even just looking at such a logo, a person should feel the value of the result, which the purchase of the company’s product will provide.

Monochrome color palettes
If your logo already features or plans to feature only one color, congratulations, you’re following the monochrome trend. This is a simple and versatile technique, which is relevant in 2022 and will probably be in demand for the foreseeable future.

The most important thing with monochrome is to choose the right shade. Here, psychology is involved, because every color has its own effect on people and provokes different emotions.

An optical illusion
One of the best ways to make people look at your logo with curiosity is to use optical illusions. For example, using 3D effects, shifting shapes, changing or superimposing colors, combining incongruities. But don’t forget that the image, first and foremost, should convey your message to your audience.

Classic b / w.
Well, where to go without the classics. Black and white logos belong to the category of timeless and never going out of fashion regardless of current trends and their impact on design.

Despite the seeming paucity of options, there’s plenty of room for creativity in black and white logos: you can change the visual perspective, you can create texture effects, add lines and shadows, and so on.

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• Research. At this stage, a specialist must collect a variety of information, which will act as the basis for activities. This point includes an assessment of the brand, its merits, and analysis of competitors.
• Setting targets. In this case, data from previous stages is used as the basis. Traditionally, the popularization of a new name includes several basic objectives – increasing brand awareness, creating an image with a positive connotation, conquering the market.
• Consumer choice. In this case, it is necessary to focus on meeting the needs of the potential audience. There are several groups of aspects, which are of maximum interest during creation of marketing and PR relations. These are directly employees, partners, customers.
• The choice of instruments of influence. This is a variety of marketing techniques, including the creation of service centers, the design part, the creation of long-term mutually beneficial relationships with investors.
• Developing a strategy. After getting the right information and going through the other steps, there comes the moment in which other parameters are determined. They include the type of market, the people targeted by the strategy, and the stage of brand development.
• Defining the budget. In this case, each detail of the made promotion plan is considered on an individual basis. Detailed calculations are made, estimates are made, and further effective planning is built. Then the strategy is put into practice.
• Evaluation and analysis of effectiveness. This is the final stage, which involves evaluating the effectiveness of the activities carried out and to determine the level and quality of achievement of the goals.

Promoting the company’s brand is done in stages, in order to properly execute each major point. There are many methods of this type of activity, but modern and progressive companies focus on PR on the Internet.

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SEO optimization (search engine optimization) and traffic promotion
This is a method that allows advertised resource to take the first positions in search results / increase attendance of the resource. This method allows not only to increase sales but also plays several other important roles. It serves PR, site promotion, improving consumer attitudes towards the company. The direction allows to achieve growth of attendance of the company, as well as its recognition in the masses. Thus, SEO is an affordable way to promote any business, including small businesses. Such brand promotion on the Internet allows the business owner to “kill two birds with one stone”, in particular – to aim at strategic prospects and gain tactical benefits.

Contextual advertising and contextual media advertising
If you want to achieve rapid results, the ideal way is to create a contextual advertising. It does not require constant verification of some indicators, unlike SEO, but the payoff will not be as long-term and promising. That is, you will see the result, as long as you are engaged in advertising your own resource. The obvious advantages of this tool is a clear focus on the target audience, the instant launch of the advertising company, well predicted, transparent statistics and there is a possibility to quickly adjust your advertising promotion. But as a key way to promote this option is used more rarely – it is expensive. Its basic purpose is to increase sales and recognition.

Interactive advertising
At the present time this method of promotion is subject to constant improvement, there are more and more new types and formats, updated ways of similar promotion. At present the demand for leaflets, huge posters and other ART directions, which not only attract attention, but also long remembered by the target audience. And this is the optimal support for the formation of a brand concept.

Advertising on marketplace
Some search engine services, such as Google Shopping, offer the opportunity to advertise your product on their pages with a picture, price, product description and other information. It’s cheaper than contextual and contextual-media advertising. However, only suitable for online stores and difficult to set up.

Social networks
Nowadays, it’s hard to imagine a company that wouldn’t appear in social networks. People spend a lot of time on such resources as Instagram, Twitter, YouTube, Facebook, and are happy to subscribe to subpages and communities that interest them. They follow the latest news, and they want to receive fresh updates on a regular basis. Also in some social networks full-fledged advertising campaigns are available.

PR articles
This method is also gaining popularity recently and involves the placement of thematic articles on specialized sites. By means of well thought-out texts, it is possible to attract the representatives of the target audience and to do it unobtrusively. Thanks to the placement of articles, you can form the right attitude of consumers towards the company, its products and services, as well as increase brand awareness and significantly improve your reputation. Today blogs, forums, information portals and other authoritative sources are more and more often used for the solution of these tasks.

Reputation management
Brand promotion on the Internet today cannot do without creating an optimal image on third-party resources. The company should periodically publish information about itself, declare its products, eliminate negative comments and opinions and deal with the withdrawal of the resource in the top search. For these purposes, special sites and other reputable resources are used to attract attention, increase sales and take the business to the next level.

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• The use of advertising campaigns within the media. In this case, it is the positioning of the organization in the press, on television, on the radio (may be interesting – types of outdoor advertising and ways of its application).
• The use of promotion through the Internet. Companies create official sites, forums, use social networks, portals. Here you can find the latest news about economy, learn new knowledge and business skills, advertise your products, tell about your company and also publish an article with the link to your company.
• Forming a marketing policy is another effective way. Its application takes into account the creation of rational pricing, the formation of a set of promotions.
• Taking part in seminars, exhibitions, profile presentations and so on.
• Sponsorship, in order to maintain the reputation of the brand, the hosts of large organizations engage in charity events and become sponsors.

Thus, the promotion of the company’s brand is not an easy task, requiring from the organization to maximize its efforts and make certain decisions. Choosing the best way to promote, coupled with persistence and adherence to goals, will achieve optimal results.

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