• Creating a blog or website. Having your own platform allows you to showcase your expertise and bring value to your target audience on your own terms. To promote your personal brand, you can leverage SEO and loyalty programs by offering checklists, guides, books and other gifts for subscriptions. What’s more, the site helps you find and engage partners.
• Interact with Influencers. These can be social media bloggers, TikTok, YouTube, or opinion leaders in your field. Use networking to find new and useful acquaintances. Initiate collaborations or make paid agreements to promote your personal brand.
• Paid social media promotion. If you have something to offer your target audience, such as a checklist on how to find a job and improve your skills, a list of useful books – use Facebook, YouTube, Instagram ads. This way you can attract new subscribers, make yourself known as an expert, and build trust with your existing audience.
• Guest posting. Find reputable sites in your field and offer to write an article on a specific topic to post on their blog. You can also consider sharing publications if you have a website to strengthen partnerships. Guest blogging helps build recognition and credibility and improve your reputation.
• Be active on social media. Like and comment on posts that are relevant to you to get the attention of your target audience. Make regular posts on your pages and respond to your followers. Maintaining social media is first and foremost about building a dialogue with other users. So in addition to regularly posting storis, it’s good to still find time and interact with your audience. And to avoid missing notes or comments, automate communication with the help of a chatbot.
• Follow trends in the market, monitor your competitors regularly, improve your skills, and keep a close eye on what’s happening in your field. This way you can always promote your personal brand and remain interesting to your target audience.

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And, of course, the personal brand should be promoted offline: speeches, books, participation in conferences. Not the least role in the development of a personal brand plays and word of mouth, be active and they will talk about you.

Tell us what’s useful.
No matter how popular you are in certain circles, there will always be those who do not know what you do. Introduce yourself briefly and clearly. This goes for offline events as well as social media. And on social networks, periodically remind them of how you can be of service to your subscribers. It is worth doing this regularly, firstly, you get new followers, secondly, not every post is seen even by your biggest fans, and thirdly, perhaps your range of services changes.

Profile description
For example, the first line in your instagram profile description is searchable. Anything you write in the Name column will participate in search queries. This is free advertising for your personal brand. Another idea on how to promote your personal brand on instagram! But you don’t have to get too worked up about it – the main thing is to name your profile in human terms, not for search engines.

If you go into an instagram search and type in a word, you’ll see in the results those profiles that contain that word in the first line.

Think about how your target clients will look for you. Specify a particular specialty or niche. What is needed here is not creativity, but a very clear description. This field is limited to 30 characters. And you can change it as much as you want.

On YouTube, it’s important to take care of the name of the channel and its cover. On Facebook, use the opportunity to add a post and links to your website and social networks, you can use the cover to talk about the actual project.

Be visible.
Show up online regularly: storis, live streams, regular posts and videos. If you disappear, you probably won’t be missed, but quickly forgotten – that’s the reality of social media.

Promote useful content.
Competition in social networks is high and if you want to reach a new level – to gain more subscribers and expand your target audience, you will have to run a paid advertising and engage in interpairing.

To do this, you have to prepare talking points about your personal brand – who you are, what you do, what you write about, what you live and do. And then test them on advertising and crosspatching. To do this, you need to find profiles with similar audiences, but not competitors, but partners from a related field. Agree that you will talk about him in posts or posts, and he about you. This is an effective and free promotion method.

Feel free to write to bloggers who have slightly more subscribers than you do. Beginning bloggers actively agree to mutual promotion, because it benefits both sides. And if you want a really popular person to write about you, be prepared to pay for advertising. Only practice will show whether it will pay off or not.

Keep in a dialogue
Reply to comments and inquiries in direct mail
Show that you care about communication with each of your readers, address them by name if possible.

Run polls in your posts and storizas
In this way, you show your audience that you care about their opinions. And you can get to know them better, it will come in handy for creating both content and your products.

Go offline.
Give your expert opinion where it’s relevant – that way you can attract even more subscribers. Just be careful that communication on a professional topic doesn’t turn into intrusive advertising or unsolicited advice.

You can choose a suitable event and become a speaker in a panel discussion, a speaker at a conference, a participant in a networking event, or hold an offline event for your clients or subscribers. You’ve probably noticed how popular meetings with bloggers have become. It costs nothing to invite your subscribers to a general meeting in a cozy coffee shop.

At such an informal event, you can answer all your questions, get to know your subscribers, and show that you’re willing to give them your time. Even those who can’t attend will note the fact that you are closer to the people than some bloggers, and that will work for your image. At the same time you’ll be able to take pictures for your posts!

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When building a personal brand, the first thing to remember is that reputation is very important. This applies to activities in real life as well as personal pages in social networks. Today, it is enough to repost questionable news or mark your presence in inappropriate content publishers for you to be criticized. The reputation of a successful personal brand can be undermined even by sloppy and ill-considered words.

Remember that whatever you do, be honest. It’s an axiom. As soon as acquaintances or just followers catch you in a lie, the personal brand is over. There are no exceptions to this rule. And, as with the previous point, we’re talking about both offline and online. And don’t forget how important the emotional appeal of you as a brand is. Let your thoughts, words and actions play into the empathy of those around you. Try to make your professional performance and your personality inspire admiration, respect and reliability in others.

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• Professionalism. This is the starting point of a personal brand. To declare yourself as an expert in a certain field, you need to provide proof. To do this, it is not enough to list your place of work on Facebook, even if it is one of the largest companies in the world, or to write an inspiring “About Me” section. You need to demonstrate your achievements and experience through cases, testimonials, participation in projects, media articles and other social proof.
• Recognition. The component that confirms the uniqueness of the person, as well as his/her ability to set trends, influence those around him/her, and the field as a whole. Recognition can be expressed in different ways, such as the number of subscribers in social networks, participation in significant events, interaction with reputable companies and personalities. However, the essence of recognition is always the same – a person is known in certain circles and considered a professional.
• Reputation. The link without which a personal brand cannot exist. A good reputation strengthens a positive opinion about a person, influences recognition, confirms professionalism and contributes to his popularization.

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Next, answer the second question, “Who am I?” Imagine stepping into an elevator with Jeff Bezos, the founder of Amazon, the world’s largest retail platform. You only have a couple of minutes to get to know him and perhaps arrange a meeting that will change the future. What can you say about yourself to interest and not seem pushy? Yes, this is a difficult task that can take more than an hour of your time, but preparing such a brief self-presentation (in English elevator pitch) will clearly articulate the essence of your activities and your competitive advantages.

Now, it’s time to determine the target audience, because it is the audience that you will address through your photos, articles, publications in social networks, videos.
Moreover, you need to analyze the market and evaluate your competitors to understand where you are now, what your strengths and weaknesses are, and where you want to go. This will help you better understand what your uniqueness is and how best to communicate it to others. At this point, it’s a good idea to go back to the elevator pitch to analyze any mistakes and correct them. When the preparatory stage is over, move on to building your personal brand strategy. Follow the recommendations below.

Formulate your positioning. Think thoroughly about the image you want to form in the minds of your target audience. It should be unique and memorable. The main thing in describing yourself avoid phrases like “specialist №1”, “a professional with years of experience,” “qualified master. Such words do not carry any meaning and will not help you stand out from your competitors.
Prepare a reputation management strategy. Think about how to win the attention and location of the target audience, to emphasize the merits and convey their philosophy. Perhaps to promote your personal brand you will need to participate in some events, hold socially significant actions, highlight serious problems in your field of activity. It is also important to consider risk factors for reputation management. These might include other experts’ opinions, compromising photos or videos, participation in events, etc.
Consider your communication style. This will depend on who your target audience is and your positioning. To make your style recognizable, you need to make it the same in all communication channels. Think about what it will be: formal, informal, neutral.
Choose your communication channels. Do your research and find out where your target audience spends more time. Also analyze and assess your capabilities, because if you decide to run five channels at the same time, you will most likely need an assistant. Moreover, there are different conditions for promotion on each of the platforms. It is better to start with one or two communication channels and connect the others gradually, especially if you will do all the work yourself now.
Think about the design and format of the content. Prepare texts and visual materials according to the requirements of the selected communication channels. Prepare an SMM strategy for each of them. Visual design plays a huge role in building recognition. Think about what you will show and in what light. Remember, meet the clothes and seeing off the mind only in the case of a personal meeting. Those who get to know you in absentia will evaluate and criticize everything they see and read, including the design of posts, editing video and sound, clothing.
It’s best to prepare yourself for criticism in advance. Don’t react instantly with negativity to negativity. Think carefully about your decisions and weigh every word. Always put your reputation and credibility in the first place.

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