A personal brand can and should be promoted online, mostly through social networks, the main platforms being Instagram and YouTube.

And, of course, the personal brand should be promoted offline: speeches, books, participation in conferences. Not the least role in the development of a personal brand plays and word of mouth, be active and they will talk about you.

Tell us what’s useful.
No matter how popular you are in certain circles, there will always be those who do not know what you do. Introduce yourself briefly and clearly. This goes for offline events as well as social media. And on social networks, periodically remind them of how you can be of service to your subscribers. It is worth doing this regularly, firstly, you get new followers, secondly, not every post is seen even by your biggest fans, and thirdly, perhaps your range of services changes.

Profile description
For example, the first line in your instagram profile description is searchable. Anything you write in the Name column will participate in search queries. This is free advertising for your personal brand. Another idea on how to promote your personal brand on instagram! But you don’t have to get too worked up about it – the main thing is to name your profile in human terms, not for search engines.

If you go into an instagram search and type in a word, you’ll see in the results those profiles that contain that word in the first line.

Think about how your target clients will look for you. Specify a particular specialty or niche. What is needed here is not creativity, but a very clear description. This field is limited to 30 characters. And you can change it as much as you want.

On YouTube, it’s important to take care of the name of the channel and its cover. On Facebook, use the opportunity to add a post and links to your website and social networks, you can use the cover to talk about the actual project.

Be visible.
Show up online regularly: storis, live streams, regular posts and videos. If you disappear, you probably won’t be missed, but quickly forgotten – that’s the reality of social media.

Promote useful content.
Competition in social networks is high and if you want to reach a new level – to gain more subscribers and expand your target audience, you will have to run a paid advertising and engage in interpairing.

To do this, you have to prepare talking points about your personal brand – who you are, what you do, what you write about, what you live and do. And then test them on advertising and crosspatching. To do this, you need to find profiles with similar audiences, but not competitors, but partners from a related field. Agree that you will talk about him in posts or posts, and he about you. This is an effective and free promotion method.

Feel free to write to bloggers who have slightly more subscribers than you do. Beginning bloggers actively agree to mutual promotion, because it benefits both sides. And if you want a really popular person to write about you, be prepared to pay for advertising. Only practice will show whether it will pay off or not.

Keep in a dialogue
Reply to comments and inquiries in direct mail
Show that you care about communication with each of your readers, address them by name if possible.

Run polls in your posts and storizas
In this way, you show your audience that you care about their opinions. And you can get to know them better, it will come in handy for creating both content and your products.

Go offline.
Give your expert opinion where it’s relevant – that way you can attract even more subscribers. Just be careful that communication on a professional topic doesn’t turn into intrusive advertising or unsolicited advice.

You can choose a suitable event and become a speaker in a panel discussion, a speaker at a conference, a participant in a networking event, or hold an offline event for your clients or subscribers. You’ve probably noticed how popular meetings with bloggers have become. It costs nothing to invite your subscribers to a general meeting in a cozy coffee shop.

At such an informal event, you can answer all your questions, get to know your subscribers, and show that you’re willing to give them your time. Even those who can’t attend will note the fact that you are closer to the people than some bloggers, and that will work for your image. At the same time you’ll be able to take pictures for your posts!