Promoting a company’s brand is done through several common methods.

• The use of advertising campaigns within the media. In this case, it is the positioning of the organization in the press, on television, on the radio (may be interesting – types of outdoor advertising and ways of its application).
• The use of promotion through the Internet. Companies create official sites, forums, use social networks, portals. Here you can find the latest news about economy, learn new knowledge and business skills, advertise your products, tell about your company and also publish an article with the link to your company.
• Forming a marketing policy is another effective way. Its application takes into account the creation of rational pricing, the formation of a set of promotions.
• Taking part in seminars, exhibitions, profile presentations and so on.
• Sponsorship, in order to maintain the reputation of the brand, the hosts of large organizations engage in charity events and become sponsors.

Thus, the promotion of the company’s brand is not an easy task, requiring from the organization to maximize its efforts and make certain decisions. Choosing the best way to promote, coupled with persistence and adherence to goals, will achieve optimal results.