After the development of the brand, brand promotion activities are carried out. The task comes down to finding a target audience and informing people about the properties and qualities of the new product or service.

The brand promotion strategy is based on the following criteria:

the firm’s place in the market;
focus on the strengths of the brand (prestige, quality, price, prevalence);
taking into consideration the specifics of the region, where the presentation of the trademark is going. For example, the inhabitants of megalopolises will be attracted by the new brand of expensive handmade furniture, while in small localities, the advertising campaign of such a brand will fail;
additional benefits that competitors do not have (extended warranty, service center or customer service).

Maintaining the image
Brand promotion is a cyclical process that is ongoing with a certain periodicity. Any product or service becomes obsolete over time and cannot constantly attract the attention of consumers.
To maintain the reputation, the brand is renewed, new development strategies are developed, the cost is reduced or the quality of services is improved. To maintain the image and improve brand loyalty, companies participate in exhibitions with industry themes related to their line of business.

New Brand Promotion
Promotion of new brand is a complicated, multistage and continuous process, the purpose of which is the recognition of the consumer, the company’s recognition and positive reputation. To make a brand successful and prestigious, the emphasis should be placed on quality – it is a prerequisite for winning an impressive audience.